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Michelle Castillo is a reporter for CNBC Digital, covering advertising and media. Previously, she was a digital media reporter for Adweek © (Bing United Kingdom) Wallpaper

Elon Musk, speaking at SXSW, projects Mars spaceship will be ready for short trips by first half of 2019

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  Elon Musk projects a Mars spaceship will be ready for short trips by first half of 2019

  Musk did a surprise question and answer session at the South by Southwest Festival in Austin, Texas.
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  Facebook antagonist Senator Mark Warner is now concerned about bad security on connected devices

  With more people buying tech-enabled household objects, it's "expanding the surface of vulnerability" Warner said.
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  This woman paid $50,000 to clone her dead chihuahua...twice

  For $50,000 you can clone your dog.
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  You can now clone your dog or cat. But is it ethical?  

  We haven’t achieved pet immortality yet, but a Texas company claims it can clone your furry friend.
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  The ad industry isn't moving away from Facebook despite reports about fake news and Russian trolls

  Advertisers want to know where their ads are running on Facebook, and the company has yet to widely provide solutions.
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  Bend, Oregon, is becoming a commuter town for Silicon Valley despite the 10-hour drive

  Lower prices and the great outdoors are convincing some of the tech community to head to Bend, Oregon.
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  Spotify IPO filing reveals how insanely complicated it is to license music rights

  The streaming music service said it paid $9.76 billion in royalties to artists, music labels and publishers since it launched in 2006.
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  As Spotify prepares to go public, there's no obvious solution to its shaky business model

  However it's lack of original content may dampen its potential revenue.
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  Spotify files to go public, lost $1.5 billion last year

  Shares have traded as high as $132.50 on private markets which would give the company a valuation over $23 billion, per company documents.

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